Some of our recent Amazon Product Page Optimization

Amazon SEO Projects and Results

You can see here some of our customers’ Amazon Product Page Optimization results and current page positions in Amazon product page optimization results.

Amazon Product Page Optimization – Amazon SEO per Product

Search Term: Chaga

• Time: 2 Months
• Product: King Siberian Chaga Mushroom Extract
• Previous Position: 6th Page of Amazon Product Page Optimization – Amazon SEO result
• Current Position: The Product Page is in 1st Page of Amazon Search results (#2 after the sponsored products)

• Search Term: Foot Care Kit
• Time: 2,5 Months
• Product: Next Gen Foot Care Kit
• Previous Position: N/A
• Current Position: The Product Page is in 1st Page of Amazon Product Page Optimization – Amazon SEO (#1 after the sponsored products)

• Search Term: Krill Oil
• Time: 3 Months
• Product: Sky Nutritionals, Premium Antarctic Krill Oil
• Previous Position: N/A
• Current Position: The Product Page is in 1st Page of Amazon Product Page Optimization – Amazon SEO (#14 after the sponsored products)

• Search Term: Teeth Whitening Toothpaste
• Time: 3 Months
• Product: Natural Whitening Activated Charcoal Toothpaste
• Previous Position: N/A
• Current Position: The Product Page is in 1st Page of Amazon Product Page Optimization – Amazon SEO (#5 after the sponsored products)

• Search Term: Harajuku
• Time: 1 Month
• Product: Harajuku Lovers HL2101 “Baby Don’t Lie” Solar Watch 40mm
• Previous Position: N/A
• Current Position: The Product Page is in 1st Page of Amazon Product Page Optimization – Amazon SEO (#10 after the sponsored products)

• Search Term: Sofa Protector
• Time: 3 Weeks
• Product: Chiara Rose Anti-slip Armless 1- Piece Sofa Shield Futon Couch Pet Cover Furniture Protector Diamond Smoke
• Previous Position: 14th Page
• Current Position: The Product Page is in 1st Page of Amazon Product Page Optimization (#15 after the sponsored products)

How can you optimize your Amazon Product Page Optimization Result

Competitor Analysis:

• Prices
• Sales Volume
• Product Page Content,
• Search Terms
• Reviews
• Sponsored Product Ads Campaigns

Content Management Optimization

• Listing Audit + Errors Corrections
• Search Terms Research and Optimization

Special Product Page Content Strategy & EBC Page Creation

 Search Engine Marketing (SEM)

• Amazon Sponsored Ads Management Amazon Adwords Campaigns
• Social Media Marketing (Facebook and more
• E-Mail Marketing
• Link Building
• Traffic Management
• Amazon Mobile Page Optimization, Amazon Mobile Page SEO

AND MORE..

Case Study – Amazon Product Page SEO Project

I was involved with an Amazon Product Page SEO project for a company with high-end anti-aging beauty product. The company  had previously experienced bad amazon consultation and decided to move the project to a different direction.

Amazon Product Page SEO project has been planned and executed. After several weeks of operating the page under the new Amazon Product Page SEO and Ranking Strategies.

Objectives

At the time of getting involved in the project, the objectives were clearly apparent:

• Increase organic search result in Amazon per main search term (Anti-aging Kit).
• Improve rankings across a large number of high volume search terms including different variations of the main search term (Anti aging kit etc.)
• Create Amazon Sponsored Product Adwords campaigns and increase conversion rates and improve amazon revenue.
• Strictly avoid any unnecessary Amazon Product Page SEO procedure which could incur amazon penalties.

SEO Strategy

After performing a comprehensive on-page Amazon Product Page SEO audit, as well as performing in depth search term and competitor analysis, a strategy was formed. Some of the main parts of the strategy involved:

• Re-write titles, descriptions and bullet points & Images optimization.
• Fix search terms issues
• Implement new content marketing strategies.
• Implement off-site optimization technics.
• And more…

Results

• Organic traffic increased, client’s Amazon Product Page is now IN FIRST PAGE and #1 in amazon search results for search term”Anti-aging Kit”
• Significant Page amazon search result rankings were achieved including ‘anti aging kit’
• Daily amazon revenue increased 2500% even the product is 3 times more expensive than competitors

One of Our Amazon SEO Project

We executed another Amazon SEO project.

In the beginning of the project our goals were:

• Increasing sales of the product on amazon.com
• Increasing the Amazon product page rankings on amazon.com
• Increasing traffic through newly developed Amazon SEO strategies

We implemented a carefully planned strategy to build on the content creation work we had previously done for out other clients. This included adding and optimizing fresh content in expanded product titles, search terms, bullet points, descriptions and other areas.

Today, we are seeing great success and I am so proud to be part of my amazon team

We strongly believe  the investments in Sponsored Product Ads and as a amazon seller it’s easier to predict how the product sales will react next month on the dollar invested today. however Amazon product page SEO Project is also important and we know that amazon SEO caused by the direct response effect of excellent content, correct strategies and search terms.

If your amazon product’s been selling well, amazon will respect your high engagement rate and reward it with better amazon rankings. But if you have a track record of selling little, your record is deadweight.

Our Amazon SEO project result

AMAZON WARNING : TOO MANY ORDERS FOUND ! It’s good to have such a problem 🙂

1160% INCREASE   Brilliant job! and excellent amazon SEO project execution.

Best Store Ever

Amazon Türkçe?

Amazon Türkçe; Başlangıçta (1994) bir internet kitap satış sitesi olarak kurulan amazon bugün sanal raflarındaki milyonlarca ürünle dünyanın en büyük online satış sitesi konumundadır. Tüketicilere sunduğu düşük fiyat, kullanım kolaylığı ve profesyonel uygulamaları bugünkü şöhretini ve popüleritesini yakalamasindaki temel faktörlerdir. Internette yapılan toplam ürün aramalarının %44’u amazon siteleri üzerinden yapılmaktadır.

Dünyanın en büyük online alışveriş sitesi, aynı zamanda firma yada kişilerin (3 şahısların / Dış distribütör) hesap açarak satış yapabileceği bir online pazar konumundadır.

Amerika haricinde Amazon Almanya, Amazon Ingiltere, Amazon Fransa olmak üzere dünyanın bir çok ülkesindeki siteleri ve birebir lojistik sistemleri kullanarak şirketlere online ticaret imkanı sağlamaktadır, bulunduğu ülkelerin en büyük en büyük sanal pazarı konumundadır.

Tüketiciye sunmuş olduğu satıcı ve ürün denetimi, iade olanakları, ödeme kolaylıkları ve üyelik ağıyla, hem tüketicilere hem de satış yapan firmalara sunduğu hızlı kargo hizmeti ile dünyanın en güvenilir e-ticaret sitesi haline gelmiştir.

Bu sitede Amazon Türkçe bilgilere ulasabilirsiniz

Amazon’da Satış NasıI Yapılır?

Amazon’da satış yapmak artık her firma ve atılımcı için çok kolay;

12 senedir Amerika Birleşik Devletleri’nde yerli ve yabancı firmalara Amazon’da (ABD, Ingiltere, Almanya, Fransa vb) satış, amazon satıcı hesabı açımı, kategori satış izni alımı, ürün sayfası ve envanteri yaratma, ürün sayfa optimizasyonu (SEO), reklam ve promosyon kampanyaları yönetimi, depolama, FBA, kargolama konularında danışmanlık ve proje yönetimi hizmeti vermekteyiz. Dünya’da su ana kadar amazon tarafından resmi olarak kabul görmüş tek “Yetkili ve Onaylı Amazon Danışmanı” olarak bize duyulan güvenden gurur duyuyoruz.

Amazon danışmanlık ve proje yönetimi servisleri haricinde , A.B.D’de geleneksel ticaret ve diğer e-ticaret bağlantılarının kurulması, şirket ve markalaşma konularında firmalara destek veriyoruz.

A.B.D’nin en büyük parekendecilerinden WALMART, COSTCO, KOHL’S, TJ-MAX gibi 30’dan fazla doğrudan satıcı hesaplarına erişim sağlamaktayız.

İletişim Bilgilerimizi Sayfa Sonunda yada Ana Sayfada Bulabilirsiniz

Amazon’da Satış

Amazon Sanal Pazarları, internet üzerinden diğer ülkelerde satış yapmak isteyen ama özellikle websitesi tasarımı,web sitesi yönetimi, müşteri hizmetleri, depolama, kargolama, reklam, pazarlama zorlukları çeken firmalar ve markalar için en güvenli ve kolay çözüm olarak gözükmektedir. Çok az bir bütçeyle hali hazırda milyonlarca Amazon müşterilerisine (2015 ABD Amazon / 304 milyon kullanıcı) ulaşılmaktadır.

Amazon aynı zamanda, bu ülkerlerde ilk defa pazara açılacak olan firmlarin / markaların ticarete başlaması, büyük bir kitleye ulaşması, ve diğer satış kanallarınca (perakende,toptan satış, tv satış) fark edilmesi açısında büyük rol oynar, Marka bilinirliğini artırması açısında çok güçlü bir faktör olarak ele alınmalıdır. Amazon’da yeni fiyatlandırma modelleri veya mal grupları da test edilebilir.

Bunun yanında bir ürünü yada markası olmayan yatırımcılar da, çok düşük maliyetli yatırımlarla kendilerine ticaret olanakları sağlayabilirler, Türkiye, Avrupa yada Uzakdoğu’dan tedarik edilecek ürünlerle kendi markalarını yaratabilirler yada ABD, Almanya, Ingiltere gibi ülkelerdeki toptancilardan ürün sağlayarak çok kısa bir sürede Amazon’da ticarete başlayabilirler.

AMAZON’DA NASIL SATIŞ YAPABİLİRİM ?

Amazonda bir kaç farklı satış yöntemi / hesap çeşiti vardır

Seller (Dış Distribütör)

• Kişisel hesaplar
• Profesyonel hesaplar

Vendor (İç Distribütör)

• Vendor Central
• Vendor Express

Amazon’da satış yapan yaklaşık üç milyona yakın “Dış Distribütör” bulunur. Dış distribütör (seller) ve iç distribütör (vendor) tanımlarını daha sonraki yazılarımızda daha sık göreceksiniz.

Dış Distribütör (Amazon Seller Hesabı):

Satıcı (seller) hesabı açarak, kendi ürün sayfalarını yaratır, fiyat ve depo yönetimini kendi elinde bulundurur. 15 günlük periyodlarda satılan ürünlerin ödemeleri (gerekli masraflar alındıktan sonra) banka hesaplarına yatırılır.

Aşağıda Amazon tarafından Dış Distribütör’lerden ürün satışı sonrası satış fiyatı üzerinden kesilen komisyon oranlarını görebilirsiniz:

• %6: Kişisel Bilgisayar
• %8: Fotoğraf Makinası, Kamera, Cep Telefonları, Elektronik, Video Oyun Konsülleri
• %12: 3D Baskı Ürünler, Endüstriyel Ürünler
• %15: Bebek Ürünleri (Bebek Giysileri Hariç) ,Güzellik Malzemeleri, Kitap, Giyim ve Aksesuar, mobilya ve Dekor, Sağlık ve Kişisel bakım Ürünleri, Ev ve Bahçe Ürünleri, Evcil Hayvan Ürünleri, Mutfak Eşyaları, Valiz ve Diğer Seyahatle ilgili Ürünler, Musik Aletleri, Ofis Malzemeleri, Ayakkabı, El Çantaları ve Güneş Gözlükleri, SOtfware, Bilgisayar Oyunları, Video ve DVD, ve Diğer.
• %20: Kuyum, Altın vb

Bu kategorilerin bazılarında satış, özel izne tabidir

• Otomotiv
• Güzellik
• Giyim
• El Sanatları
• Bakkal & Gurme Yiyecekler
• Sağlık ve Kişisel Bakım
• Takı
• Bagaj ve Seyahat Aksesuarları
• Büyük Ev Aletleri
• Cinsel Sağlık
• Ayakkabı, Çanta ve Güneş Gözlüğü
• Video, DVD, ve Blu-ray
• Saat
• Şarap

İç distribütör (Amazon Vendor Hesabı):

Bir tür toptancı hesabıdır, Amazon’dan gelen siparişe istinaden daha önceden anlaşılan toptan satış fiyatı üzerinden ürünler amazona gönderilir, satışı yapan , satış fiyatına karar veren amazondur, 90 günlük periyodlarda firmaya ödeme yapılır.

Direk olarak vendor olmak mümkün değildir her hangi bir başvuru kabul edilmez, Vendor’luk (İç distributor’luk ) davetiye ile mümkündür, bir kaç sene önce amazon vendor express adı altında ara çözüm sunmuş ve vendor olmak isteyen firmalara kendilerini ürünlerini tanıtma fırsatı vermiştir.

Her iki distribütörlüğünde kendilerine göre avantaj ve dezavantajları olmakla beraber genelde tercih edilen “Dış distribütörlüktür” (seller).

Danışmanlık Ücreti:

Genellikle bir kaç soru ile başlayan ama gittikçe derinleşen konularda, ciddi  çaba ve talepleri daha rahat değerlendirebilmek 1 saatlik bir paket program geliştirdik.

1 saatlik Amazon danışmanlık ücretimiz $145 dir, ($145 minimum ücretlenme olup, ödeme görüşme öncesi yapılmaktadır).

Bu görüşme sırasında aşağıdaki başlıklar altında bilgiler verilecektir;

• Firmanız, ürün gamı, hedefleriniz, Amazon ABD, Ingiltere, Almanya, Fransa gibi pazarlar hakkında bilgiler.
• Lojistik; depolama, kargo, gümrük vb konular.
• Amazonda profesyonel satıcı hesabı açımı yada mevcut hesap analizi, kategori satış izni
• Reklam ve promosyon kampanyaları hakkında değerlendirmeler.
• Online rekabet & rakip ürün/firma analizleri
• Ürün sayfası içeriği ve SEO (Arama motoru optimizasyonu) seller central hesabı hakkında sizden gelecek sorular. amazon satışlarının artırılması için öneriler
• Diğer e-ticaret (ebay, rakuten, Zulily, Groupon vb) yada Amerika’da offline ticaret fırsatlarının değerlendirilmesi multi-channel entegrasyon hizmetleri.

Görüşmemiz ve analizlerimizin ardından, talebiniz halinde detaylı bir plan ve teklif ile size geri dönülecektir.

İletişim Bilgilerimiz:

Tlf: 001 (646) 431-0151

Email: info@mitacusa.com

Skype: do.shhirth

Amazon Giveaway Pilot Program for FBA .. Part 1

This is what we received today;

Amazon Account Management Services

We provide Amazon Account Management Services & Training To Power Your Amazon Business Profit. We understand the business cost and the time issue of managing a amazon account and offer our Professional Amazon Account Management Services to help you to set up, manage and monitor your Seller Central account. We help you build your Amazon presence from the zero. With Our all-inclusive Amazon account management services, we will run your amazon account for you. As your Account Management company; we have the right experience and attitude, our services are dedicated rapidly growing your company / amazon account and sales. Independent Amazon Account Managers will contribute to the successful growth of the Company’s products.

Seller Central Account Management – Our Services

• Amazon Seller Central Account Set-up
• Amazon category (gated) Approval and Brand Registry Application
• FBA SKUs, FBA Inventory and FBA Shipment Management
• Managing your virtual storefront and customer services
• Responding to customer service inquiries
• Strategic guidance on pricing, positioning, fulfillment, etc.
• Assisting with selling internationally through Amazon
• Developing and executing strategic plan and marketing, promoting the products on Amazon to sell more
• Optimizing your product pages and inventory for Amazon’s search engine (learn more here)
• Running and monitoring sponsored product ads (Amazon Ad-words PPC) Campaigns within Amazon
• Creating cross-promotions between products
• Creating amazon review campaigns and increasing the number of amazon product reviews
• Increasing the number of good feedback for your seller account
• Monitoring and Maintain your seller central account health (Order Defect Rate, Cancellation Rate, Late Shipment Rate, Return Dissatisfaction Rate, Policy Violations, On-Time Delivery, Valid Tracking Rate, Customer Service Dissatisfaction Rate, Contact Response Time, Customer Feedbacks)

I work over 15 Experts worldwide dedicated to handling your specific needs around your amazon account and products pages. Whether you need help translating product page content, providing product research, developing your brand website ir creating your 3D product images  – I got the Expert for you.

• Product Promoters / Bloggers
• Product Sourcing Experts in

China, Germany, Italy, Turkey, Korea, UK, France, Taiwan, Hong Kong and more….

• Amazon European Content Experts – Human Translation

Serdar (German)                                                Didier (French)

• Amazon Image Experts (Local Photographers, 3D graphic designers)

Victor (3D / Ukrain)                                         George (NYC)

Please contact us if you need help with managing your account, if you need a consultation for external marketplaces and e-commerce solution applicable to your industry, not limited to multi-channel integration, product sourcing, shipping, selling other Amazon countries and in general with selling more or operating more efficiently on Amazon.

Amazon Selling Fees & How much does it cost to sell on amazon?

Monthly Fee:

$39.99 (even if you don’t list or sell anything, you have to pay this amount for your account to be active)

Amazon Selling Fees Per Category:

Amazon Sale Percentage Fees for most popular categories

%6: Personal Computers

%8: Camera and Photo1, Cell Phone Devices*, Consumer Electronics, Video Game Consoles

%12: 3D Printed Products, Industrial & Scientific (including Food Service and Janitorial & Sanitation)

%15: Amazon Kindle, Baby Products (excluding Baby Apparel),Beauty, Books,Clothing & Accessories, Furniture & Decor, Health & Personal Care (including Personal Care Appliances), Home & Garden (including Pet Supplies), Kitchen, Luggage & Travel Accessories, Music, Musical Instrument, , Office Products, Outdoors, Shoes, Handbags and Sunglasses, Software & Computer/Video Games, Sports,Toys & Games, Video & DVD, Video Games, Everything Else.

%20: Jewelry

Want To Be An International Seller at Amazon? (Part – 02)

So, here is the 2^nd Post of the series for overseas FBA sellers. In this post I will discuss about making sales and getting paid for the sales. Yet, as a non-resident and non-taxpayer, there still are positive rules and obligations you have around reporting and collecting taxes.

Is US Bank Account Required to be an Overseas Amazon FBA Seller?

A number of would-be Sellers come across what appears to be an uncertain block when starting up their Amazon business. A bank account is required by Amazon to proceed your payments. PayPal or Bitcoin will not be an option. But for an overseas person, it is impossible to open a US bank account. Because to open a bank account in the US, the person needs to attend physically in the US. Even to open a US LLC or Corporation, the owner must usually be physically attending in a bank to set up a business account. But the very good news for overseas Amazon seller is that a system has been developed by Amazon by themselves to create a bank deposit in an International Bank Account which is called Amazon Currency Converter for Sellers (ACCS). By ACCS, you can get your payment in your existing local bank and in your local currency. International wire fees or bank limitations are not required on your account. Offering your account is in a country and currency maintained by ACCS.

Countries and Currencies Supported by Amazon Currency Converter for Disbursement

Note: Disbursements can only be made in the home currency of the country where the bank account is located. For example, if your bank account is located in the UK, then disbursements can only be made in GBP, even if your bank account is capable of accepting deposits in both GBP and EUR currencies.

 * Disbursements in these currencies are supported via a partnership with Payoneer, a third party, and require a separate Payoneer account. Learn more about Using Payoneer with Amazon.

Few Basic Questions & Answers about the program.

How do I enter my bank details if you have a bank account in one of those countries above?

Please follow the steps below:

• In the “Settings” click the “Seller Account Information” link.
• Click the “Edit” button next to “Deposit Method.”
• Select the country of your bank account from the drop-down menu next to “Bank Location Country.”
• Read and accept the terms and conditions.
• Enter your bank account information.
• Click the “Submit” button.

How do I get paid? Every disbursement will automatically be transferred to your local bank in the local currency.

Isn’t my seller central payment going to take more time because it is an international transfer? No. Your payments may be delayed only by a few minutes.

My bank is not based in one of the countries supported by Amazon Currency Converter for Sellers. Can I get paid into my local bank in my local currency? Currently, this capability is not available for any bank account locations other than those listed in the table of countries and currencies supported by Amazon Currency Converter for Sellers.

How about the fees? If you have entered a non-US bank account and you have a positive balance in your seller account, you can view exchange rate for transfers by clicking the “View Exchange Rate” button on the Payment Summary page.

What about the other registration fields like  credit card, billing address, and phone number ? Do they need to be US-based? No,  Those stuff doesn’t need to be US-based to register. You can register to sell on Amazon.com if you are resident in one of the many accepted seller registration countries. make sure that your credit card needs to accept international charges.

I am based outside of the accepted seller registration countries. Can I register? No. In order to register to sell on Amazon.com, you need: Your business name, address, and contact information A US or internationally chargeable credit card with a valid billing address in an accepted seller registration country A phone number in an accepted seller registration country where you can be reached during the registration process

What happens if I want to issue a refund?  exchange rate also apply to refunds?  Refunds to buyers on Amazon.com are made in the website currency (i.e., United States Dollars (USD) for Amazon.com) and as such are not subject to any exchange rate fluctuations. However, it is possible that a card issuer or bank may apply a new exchange rate and a conversion fee to the refund if a non-USD credit/debit card was used for the purchase and the refund was made to that card. Buyers may contact us when this happens, and we advise them to contact their card issuer or bank for an explanation of the exchange rate and any charge applied to the refund.

Taxes – Can you be exempt from U.S. tax reporting requirements?

IRS

All Amazon Professional Sellers and those with over 50 transactions in a calendar year must submit their tax information to Amazon. During the account creation, you’ll go through a Taxpayer Wizard which will generate an IRS tax form for you to complete. Foreign sellers still need to complete the tax questions, and it’s likely that the form which is generated for you is a W8-BEN form, which means you’ll be exempt from U.S. tax reporting requirements. Foreign persons are not subject to U.S. income tax withholding if performing the work outside the U.S. Of course, you may still have to pay tax on this income in your own country. And if you set up a US-based corporation or LLC, that entity will be considered a US “person” and therefore subject to paying income tax. I am an amazon consultant and not not you tax guy 🙂 , so please make sure that  to consult a tax professional to determine the best action in your case.