Want To Be An International Seller on Amazon USA? (Part – 01)

Selling-in-Amazon-US

Are you thinking to be an International Seller on Amazon USA? Then here is some good news for you. If you are not a US resident or if you do not have an organization in US then don’t worry, you can sell your product at Amazon.

Throughout the below article, I will let you know about how to set up an Amazon account as a foreigner, ins and outs of importing your products, being paid and growing beyond the US.

Step 01: Pre-requirements for Opening an Amazon US / North America Account

To be an international seller on Amazon USA and start selling , you must open an account first. First of all, you need to know what types of account you want to open, Professional or Individual?

Decision 1: Professional or Individual?

From the below image you will come to know about the difference between Professional and Individual seller. The individual seller account is for those who will be selling less than 40 units per month. More than 40 units is for Professional sellers and you have to pay $39.95 per month. You also have to be on the Professional Selling plan if you are thinking to sell specific product category.

how-to-sell-in-amazon-usaScreen Shot 2016-02-24 at 11.51.23 PM

 

 

 

Decision 2: Merchant Fulfilled vs FBA

This choice interrelated to how you get your products to clients.

The answer of the question ” Merchant fulfilled or FBA (Fulfilled by Amazon)” might be different for every seller.

You might consider to choose 3rd party fulfillment centers if the 3rd party fulfillment center’s fees make much more sense especially for your light weight items or if you have products with multiple variations. We will talk about general shipping issues and advantages later.

You should definitely consider to FBA if you have an new account. There are multiple reasons like starting health account without having any shipping problem etc.  but this article is not about that. Please send me your questions. I’ll try to respond as fast as I can.However as you can imagine you will have less problem when it comes to “trust” and “healthy account” you should definitely go with the FBA.

Below are some points on How FBA works for a foreigner seller

  1. You register in the FBA program after opening a Seller account in that country’s marketplac
  2. You introduce your products to the US and deliver products to Amazon’s fulfillment center(s), whereby Amazon will dispatch products directly to US clients. In part 3 you will learn more about importing requirements & processes.
  3. Your product inventory, picking and wadding clients’ orders, client service, and returns information will be handled by Amazon. The cost of these service is same for both US based and foreign seller.
  4. Amazon fulfillment centers will receive the Customers return. If the product is sellable, the product will be re-stocked and can be sold yet again. But if the product is dented or faulty, stock can only be returned to a US address or smashed by Amazon.

Decision 3: Status of Amzon Taxpayer

Tax information needs to submit of all professional sellers or those sellers whose yearly transaction is more than 50 transactions in a calendar year. While opening an account, you have to go through a Taxpayer Wizard, which will create an IRS tax form (W-8) that need to complete by you. Non US residents have to complete the tax interview and you will find that it is a W9-BEN form, which means you will not be liable from U.S. tax reporting requirements.

It is a good news that overseas persons are not subject to US income taxmaintenance if performing the work outside the U.S. Definitely, you may need to pay tax on this regard in your own country. And if you set up a US-based corporation or LLC, that entity will be measured a US “person” and therefore subject to paying income tax.

Before making the decision regarding whether you will open a business entity in the US or uphold a status as an overseas person, consult with a tax professional.

Receiving Approval In Your Item Category

There are some items which need approval in your item category. Items are listed below.

  • Beauty / Health & Personal Care
  • Clothing & Accessories
  • Collectibles & Fine Art
  • Grocery & Gourmet Food
  • Jewelry, Watches
  • Luggage, Shoes, Handbags & Sunglasses

Receiving approval in the above category will ensure that you are lawful manufacturer or brand. Also, Amazon wants to make sure that you have a considerable sufficient business to justify the attempt of reviewing your items or brands as well as you are not at a threat of providing cheap or out of order products.

Other Requirements

To make your account valid, you also need to provide

  • For International transaction (i.e. Fees) a valid credit card is required.
  • Cell number. As Amazon Seller Support apparently makes calls in US numbers so Viber Out or US Skype number will be helpful.

Note: Please make sure to look at the rules and regulations in your own country as well as the existing information given by Amazon and the US Federal Government.

In the Part 2 article I will discuss on  how to get paid for your sales on Amazon (coming soon) bank accounts, taxes, and selling fees.

Why My Amazon Sponsored Product Ads Campaigns Don’t Work.. A Few Ideas

Amazon Sponsored Ads

Ads Campaign Organization in wrong main category or sub category

Amazon has given seller categories to list their products and keywords match types for a reason – amazon definitely will limit your impression per search term if your product/s are in wrong categories, you need to check your categories sub-categories to maximize the chances of the right customer clicking the right ad when they enter the right query, at the lowest possible cost.

What can you do if have zero or few impressions of your product ads?

  • Are your right SKUs (not ASINs) winning the Buy Box?

 It doesn’t matter if you are the only one and if this is your private label product. Make sure that you are advertising the right SKU. If you have FBA and Merchant SKU per product and if your price for both SKUs are same or ver close you should know that you have to bid on FBA SKUs. Also  the sponsored product ads that are not winning the Buy Box will have a status of “Not in Buy Box.”

You should also know you won’t get the Product Page’s Buy Box if you are non- featured seller, it usually says on Buy Box;

Screen Shot 2016-01-24 at 9.30.11 PM

  • Add more SKUs and keywords to your ad group to increase the chance that customer searches will match your keywords and SKUs.

Did you check that your keywords are relevant to the SKUs in your ad group. To ensure a good customer experience, amazon doesn’t show ads that aren’t relevant to the consumer’s search. If you think your keywords are not relevant, you should definitely add more keywords.

Your bid may be too low? check that your maximum default bid and/or keyword bids are competitive. if you would like to check how your keyword bids compare to the marketplace average winning bids by going to Reports > Advertising Reports > Bid by Keyword Report.

Your campaign or ad group may be out of its daily budget? I hope you are selling and that’s the reason you are out of budget. you need to make sure your have some budget for the rest of the day otherwise reorganize your keywords and eliminate the unnecessary keywords.

Check the listings and content quality for your SKUs. Make sure each SKU has the correct content including a title, bullet points and description.

Failing to monitor, test and tweak.

Amazon sellers who let their Amazon Sponsored Product Ads campaigns run on autopilot will never get the full benefit of the campaigns. Anything can happen while you aren’t looking – your ads might fall off the first page, a competitor could ramp up, search trends might change, and so on. You need to stay on top of the beast.

Did you see this? Take Advantage

 

Amazon Adwords

Maybe Amazon Sponsored Product AdWords Isn’t Right for Your Product

It must be said: Amazon Sponsored Product AdWords cannot benefit every product. Sometimes, there just aren’t enough people searching for what you’re selling.

FYI:

At this time, amazon is not accepting new applications from sellers to advertise products within the Jewelry and Camera categories.

Amazon Tax

Amazon Tax Map

OK here we go Amazon Tax.. another popular question that you can buy tax exempt on Amazon when flipping products other than submitting each invoice to have the tax refunded. GREAT NEWS though! This how you get it! Go here & fill out the short questionnaire. It is pretty much the same form you would fill out at Wal-Mart or any other retailer. https://www.amazon.com/gp/help/customer/display.html?nodeId=201133370 Tax exempt status can be approved in less than 20 minutes!

Who is this amazon expert?

I am an amazon expert. I help amazon account owners to optimize their amazon accounts and product pages for A9 search engine.

I use my expertise to add value, discover my client’s niche and find cost effective ways to drive traffic and increase conversions.

Before working as an amazon expert , I have worked for several years as an e-commerce manager on the different e-commerce companies.

My Life As an Amazon Consultant;

If I look back on my life, and if I asked myself what I would be doing now, I am sure I wouldn’t say “Amazon Expert”, I probably would have to say working in travel industry somewhere in Turkey or Malta or sales manager in NYC, however working in my own business as an Amazon Consultant is a real dream come true.

There is never a typical day in the life of a consultant, every single day is different, I have no idea what kind of emails will come in, what kind of questions will be asked. Helping people take their amazon business to the next level is fantastic, and seeing people are getting exited when they see their products are doing great is incredible experience however it’s also not the easiest lifestyle.

Product sourcing came part of my service, some of my clients are telling me that they would like to be in amazon business but they don’t know what to sell or brand some of them consider the extremely competitive products, I work with anything however there are still well designed and niche products out there, why copy someone else? So I travel to find those products. Traveling is part of my life, seeing new cities and meeting new people excellent but it’s not always OK especially if I am far way from my family.

amazon-expert

Before Amazon & US

I was born and raised in Turkey. Before I come to US I received my degree in Travel Management. I worked at different tourism companies in Malta and Turkey for almost 10 years as German Tour Guide. I  found a chance to work in jewelry companies and online travel agencies. For more details connect with me on LinkedIn amazon expert   Currently I am trying to help my clients to develop comprehensive amazon business and make them see market insights to identify new opportunities for growth and also create  the strategies to build more profitable amazon account. My amazon consultancy includes brand strategy, customer relationship management, new product development, product portfolio and pages optimization , channel strategies, pricing  and sales + marketing strategies.

In my spare time

I am totally passionate about amazon, online marketing, playing guitar, having fun with my kids 1461058_10202923005097638_1866548158498101591_n

My Official Amazon Landing Page

I am prove to have my amazon landing page as 3rd part service provider.

Amazon certified consulting services

 

 Amazon Product Sourcing

Amazon product sourcing is one of the most important parts of the amazon marketplace business

What is the right product for amazon?

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There is no easy answer for this question; here are a lot of topics and criteria to discuss in this section,for example;

Which category?
Why China and/or Why not China?
Private Label vs Brand Products
Prices + MOQs
How many SKUs?
FBA?
and   MORE…….

Some of the trade shows I attended;


zuchex

The  Zuchex International Housewares, Gift & Lifestyle Fair

Location: İSTANBUL / TURKEY

ZUCHEX is the ideal place to see the top designs alongside the new best sellers, meet new suppliers and negotiate the best deals. Excellent show for amazon product sourcing


nurnberg

Spielwaren Messe / Toy Show

Location: NUREMBERG / GERMANY

This is where international toy markets come together: renowned brands, toy novelties, trendy start-ups, buyers of large chains, independent retailers and a plethora of media representatives make the toy fair in Nuremberg, Germany, the most important event for the toy industry.


ispo

 ISPO / MUNICH Sport Show :

The leading international B2B platform and an industry meeting exclusively reserved for sports business professionals. 

 


 

toyfair2015-283x128

New York Toy Show


download

CeBIT is the world’s largest and most international computer expo. The trade fair is held each year on the Hanover fairground, the world’s largest fairground, in Hanover, Lower Saxony, Germany.


chicago

International Home + Housewares Show / Chicago offers you the opportunity to see first-hand consumer lifestyle and product trends for all areas of the home, both inside and out, under one roof at McCormick Place Convention Center in Chicago, IL. The event is your opportunity to join the world’s largest marketplace of home + housewares professionals.


Sign_Hong_Kong_2015

Mobile & Electronics Fair /Hong Kong is a trade fair for products of the mobile communications industry in China and one of the most important trade fairs for mobile phones, smartphones and wireless products in the region. For exhibitors this B2B platform is a very good opportunity to introduce their products to a knowledgeable audience. 


hkcook

Hong Kong Houseware Fair is Asia’s largest houseware fair, the Fair offers various houseware products including bar accessories, bathroom accessories, branded homeware, cleaning & supplies, eco-friendly products, furniture, gardening & outdoor accessories, hardware & DIY products, health & personal care items, home decorations & handicrafts, home tech, kitchenware, pet supplies, small electrical appliances, tableware, trade services, etc.


117cantonfair

 

CANTON FAIR / Guangzhou China

Canton Fair–The China Import and Export Fair is the largest biannual China trade fairs. Another good place for amazon product sourcing

Amazon SEO Service

amazon-seo

We provide amazon SEO Service (amazon search engine optimization consulting services) to ensure that your product pages reach their amazon marketing goals. Our amazon consulting experts suggest ideas and SEO strategies that are intended to be implemented over both the short and long term to help you create and maintain a successful amazon search engine marketing campaign. Our amazon consulting expert’s SEO services give you the knowledge and also execute the on behalf of you. Amazon SEO Service / Amazon Product Page optimization is becoming increasingly important for private label companies as well as brand owners. The ranking algorithms include many factors which are unpredictable and different than google search engine optimization. You pages  require full time attention and customized care of a Amazon SEO consultant.

What can do for you as Amazon SEO service ?

Advise and help you to bring your amazon product pages to better position per search term, maximizing rankings in amazon search results and catalogues.

Planning and Analyzing

analyisOur Amazon SEO Expert with his Search Engine Optimization Audits will identify the opportunities and issues; he examines content (titles. bullet points, descriptions, bullet points) technical, on-page and off-page elements and your competitors, delivering amazon SEO services for your amazon marketplace success. Our first step in an optimization project is to conduct an extensive audit of your amazon account and products pages. As a amazon SEO expert, he will help you to cover the existing obstacles that may hinder the product pages visibilities in organic search results. Next, he determines which of your search terms will best convert into inquiries.

Amazon Product Page Search Term / Keyword Research

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We will help you to find the valuable keywords with our for your amazon product pages for ranking high in amazon marketplace. This process data mines your existing product pages and/or your competitors product pages, We use multiple custom made softwares for this process, We also analyze the current position of every single child SKU per search term and monitor their position during the project.

Execution and Optimization

Based on our audit, we begin our tailored solution and content optimization for your amazon product pages. Our optimization process is performed in amazon guidelines so as not negatively effect your product page current rankings.

amazon adsAmazon Sponsored Adwords: We help amazon sellers to increase amazon costumer traffic to your page and increase conversions, turning visitors into buyers. I manage & develop Amazon Sponsored Ads campaigns for amazon sellers accounts and helping to increase ROI through powerful and affordable sponsored ads.

Sales Traffic and Amazon Product Reviews Optimization: We bring more reviews and sales traffic to product pages by using the specific unique promotions

Cross promotions: We create cross promotions between products, we bring the traffic from well selling product pages to less selling or new product pages.

amazon seo expert

With over 12 years of amazon SEO service experience, we have the knowledge and tools to increase your site’s organic rankings. We offer a transparent approach to amazon marketing success through sound Amazon product page SEO advice that produces quantifiable, measurable and dependable results for our clients in U.S.A and around the world. Discover more about how our amazon SEO services can grow your amazon marketplace visibility and drive your amazon revenues… Our Amazon SEO service provides research, analysis and recommendations for all amazon product pages, but especially for those having difficulty with their Amazon Search Engine visibility. 

Amazon Consultant Services

* New Product Planning / Product Sourcing

B2B & B2C Product marketing

Amazon Brand Registry

Amazon Product Ranking

Amazon Product Pages Analysis

Amazon Product Page Search Engine Optimization (SEO)
… Product Page Positions per search term/s + Weekly Analysis
… Title, Bullet points, Descriptions Analysis
… Search Terms Analysis

* Amazon Product Promotions Management

* Amazon Internal Product Ads Campaigns Management

* Competitor Analysis

* Amazon Account Health Optimization
… Decreasing Order Defect Rate
… Decreasing Cancellation Rate
… Decreasing Late Shipment Rate
… Increasing On-Time Delivery
… Increasing Contact Response Time
… Removing Bad Feedbacks

* Building Amazon Store / Inventory
… Product listing with allowed html codes
… Bulk Amazon Product Listing with Flat file Templates
… Creating product variation pages by color, size, flavor etc. under parent ASINs

* AMAZON FBA Services

Amazon

 

 

 

… Creating FBA SKUs
… Creating FBA Shipments
… Recalls

* Product Images & Graphics
… Logo Design
… Professional product photo editing & bulk editing
… Image Background Cleaning for amazon Listings (Apparel, Jewelry and more)
… 3D Image Rendering for Product Listing

* Amazon API Connections between Amazon Account and Dropship Companies

* Amazon related software and platforms consultation;
… Multi-Channel Marketplace Integration and Listing Tools (Website, eBay, Amazon, buy.com) project Management tools like Channeladvisor, Sellercloud, ordoro, Linnworks,
… Repricing Software like Channelmax, Feedvisor
… Other tools like T-Hub and more

* Amazon Bulk Product Listing and Keywordrich, Hardhitting Product Title, Bullet Points, Description, Keywords/ search terms translation for
… Amazon Germany
… Amazon UK
… Amazon FR
… Amazon CANADA
… Amazon ITALY

Some of my other Amazon Consultant Services

Amazon API Connections between Amazon Account and Dropship Companies
Social Media Marketing and Optimization
Facebook Product Ads

Please contact me if you would like to hear more about my Amazon Consultant Services

 

What is Amazon Sponsored Product Ads?

Amazon Sponsored Product Ads is an advertising service that helps you promote the products you list on Amazon.com.

It’s an advertisement tool you assign search terms or keywords to your products, and enter a CPC (cost per click) bid. When an Amazon customer searches for one of the search terms or  keywords, your Amazon Sponsored Products Ads are eligible for display alongside the search results. you only pay a fee for this program when an Amazon customer clicks the ad, at which point the shopper is taken to the detail page where your offer is listed.

Amazon Sponsored Product Ads gives you more control over product merchandising on Amazon.com. Targeted ads help you boost the visibility of your products when shoppers search for keywords you bid on.

Amazon Sponsored Products Ads are available for the following Amazon categories:

  • Appliances
  • Arts, Crafts & Sewing
  • Automotive & Powersports
  • Baby
  • Beauty
  • Cell Phones & Accessories
  • Collectibles
  • Computers
  • Electronics-Audio/Video
  • Electronics-Mobile
  • Fine Art
  • Grocery & Gourmet Food
  • Health & Personal Care
  • Home & Kitchen
  • Industrial & Scientific
  • Luggage
  • Movies & TV
  • Music
  • Musical Instruments
  • Office Products
  • Outdoors
  • Patio, Lawn & Garden
  • Pet Supplies
  • Shoes
  • Software
  • Sports
  • Tools & Home Improvement
  • Toys & Games
  • Video Games

We offer Amazon Sponsored Product Ad-Words Campaigns Management

Alibaba vs Amazon?

Is Alibaba becoming a serious threat to Amazon? It’s hard to say also not so easy to compare the two eCommerce companies both companies have different business models and different consumer profiles however we still have an infographic for you.

 

alibaba-vs-amazon-infographic

New Amazon FBA Fees

Amazon adjusted their rates for the Fulfillment by Amazon FBA service in the U.S. Below You can see the sample changes on amazon FBA Fees for different products.:

 

Small Standard-Size Non-Media

Mobile device case
Dimensions: 13.8″ x 9.0″ x 0.7″
Unit Weight: 0.7 lb.
Outbound Shipping Weight: 1 lb.
Fee Prior to 2/18/14 Effective 2/18/14
Order Handling $1.00 $1.00
Pick & Pack $1.00 $1.02
Weight Handling $0.42 $0.46
Total $2.42 $2.48

Large Standard-Size Non-Media

Tape
Dimensions: 3.8″ x 3.7″ x 1.9″
Unit Weight: 0.3 lb.
Outbound Shipping Weight: 1 lb.
Fee Prior to 2/18/14 Effective 2/18/14
Order Handling $1.00 $1.00
Pick & Pack $1.00 $1.02
Weight Handling $0.46 $0.55
Total $2.46 $2.57



Headphones
Dimensions: 8.5″ x 8.0″ x 4.4″
Unit Weight: 1.8 lb.
Outbound Shipping Weight: 3 lb.
Fee Prior to 2/18/14 Effective 2/18/14
Order Handling $1.00 $1.00
Pick & Pack $1.00 $1.02
Weight Handling $1.37 $1.73
Total $3.37 $3.75

Small Standard-Size Clothing

Men’s Beanie
Dimensions: 9.7″ x 8.9″ x 0.6″
Unit Weight: 0.15 lb.
Outbound Shipping Weight: 1 lb.
Fee Prior to 2/18/14 2/18 through 5/29 After 5/29/14
Order Handling $1.00 $1.00 $1.00
Pick & Pack $1.00 $1.02 $1.42
Weight Handling $0.42 $0.46 $0.46
Total $2.42 $2.48 $2.88

Large Standard-Size Clothing

Men’s 6-Pack Cushion Crew Socks
Dimensions: 8.6″ x 7.7″ x 2.4″
Unit Weight: 0.6 lb.
Outbound Shipping Weight: 1 lb.
Fee Prior to 2/18/14 2/18 through 5/29 After 5/29/14
Order Handling $1.00 $1.00 $1.00
Pick & Pack $1.00 $1.02 $1.42
Weight Handling $0.46 $0.55 $0.55
Total $2.46 $2.57 $2.97