Case Study – Amazon Product Page SEO Project

I was involved with an Amazon Product Page SEO project for a company with high-end anti-aging beauty product. The company  had previously experienced bad amazon consultation and decided to move the project to a different direction.

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Amazon Product Page SEO project has been planned and executed. After several weeks of operating the page under the new Amazon Product Page SEO and Ranking Strategies.

Objectives

At the time of getting involved in the project, the objectives were clearly apparent:

  • Increase organic search result in Amazon per main search term (Anti-aging Kit).
  • Improve rankings across a large number of high volume search terms including different variations of the main search term (Anti aging kit etc.)
  • Create Amazon Sponsored Product Adwords campaigns and increase conversion rates and improve amazon revenue.
  • Strictly avoid any unnecessary Amazon Product Page SEO procedure which could incur amazon penalties.

SEO Strategy

After performing a comprehensive on-page Amazon Product Page SEO audit, as well as performing in depth search term and competitor analysis, a strategy was formed. Some of the main parts of the strategy involved:

  • Re-write titles, descriptions and bullet points & Images optimization.
  • Fix search terms issues
  • Implement new content marketing strategies.
  • Implement off-site optimization technics.
  • And more…

Results

  • Organic traffic increased, client’s Amazon Product Page is now IN FIRST PAGE and #1 in amazon search results for search term”Anti-aging Kit”
  • Significant Page amazon search result rankings were achieved including ‘anti aging kit’
  • Daily amazon revenue increased 2500% even the product is 3 times more expensive than competitors

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